Copywriting & Social Media Marketing

Designlines Magazine • 20th November 2025

Marketing Contest & Socials Campaign

In collaboration with the One of a Kind Show, I produced a contest to boost newsletter sign-ups, web traffic and socials engagement. Over the span of three weeks, I promoted the contest regularly on social media through custom posts, via newsletters and other blogs, and through partner posts.

Designlines Magazine • 20th November 2025

Event Listing

Wrote newsy event listing for an art exhibit at a new gallery space.

Designlines Magazine • 4th November 2025

Sponsored Blog & Social Media Campaign

Interviewed client and wrote sponsored article for their brand, produced social media campaign (including paid Meta and Pinterest ads) to boost traffic — hitting +25,000 impressions and 1,000 page views.

Designlines Magazine • 30th September 2025

Product Description Copywriting

Produced copy for e-commerce listings. Here: Hurom kitchen appliance for Designlines Magazine.

Designlines Magazine • 30th September 2025

Website Copywriting

Produced webpage copy (multiple event, job, shop and product listings). Shown here: shop listing for Designlines Magazine.

Instagram • 22nd July 2025

Ad Copywriting & Sponsored Socials

Managed sponsored social campaigns for dozens of clients (Audi shown here), including targeted Meta/Pinterest ad campaigns with strategic copy and organic social posts (visuals coordinated with in-house Art team).

Instagram • 20th July 2025

Custom Interview Series

Launched an ongoing web series for Designlines that highlights local design up-and-comers, from balloon floral artists (shown here) to textile innovators and more. Interviewed and shot in person, and supported by custom social campaign.

Instagram • 1st July 2025

AZ Awards Campaign

Executed months-long AZ Awards marketing campaign: daily social posts, live event coverage and gala livestream, post-show socials.

Azure Magazine • 24th April 2025

B2B Copywriting

Wrote multiple product and furniture roundups for B2B magazine Azure. Shown here: high-design office furniture targeted to design industry professionals.

Instagram • 14th April 2025

Social Media Copywriting

Regularly produced copy for multiple platforms (IG, LI, X, Meta, Bluesky, PI) for both Azure and Designlines. Here: custom Q&A post announcing news of 2025 RAIC Gold Medal winners.

Instagram • 27th January 2025

Custom Events Roundups

Directing traffic to Azure's Events page with periodic custom Instagram posts in collaboration with the Art team.

Designlines Magazine • 10th June 2024

Brand Copywriting

Supported Designlines team on development of new site; restructuring content categories, site way-finding, SEO and copywriting support.

Designlines Magazine • 28th May 2024

Tradeshow Coverage

Travelled to NYC to cover Torontonian/Canadian design at the International Contemporary Furniture Fair (ICFF 2024), highlighting local talent on the global stage.

Upfeat Media • 11th October 2023

Direct Response & SEO Copywriting

500+ promotional coupons sourced, written and published for the Reuters coupon page while employing SEO tactics and strategic CTAs to drive traffic. Merchants included: Nike, Samsung, Adidas, GameStop, Coach and more.

10th August 2023

Research & Copywriting — The Ottawa Hospital Art & Wellness Strategy

Contributed research and writing to third party report for The Ottawa Hospital (2022).

8th August 2023

Social Media Copywriting — Health Partners

Wrote 50 social posts for Meta, X, YouTube and LinkedIn to support a video-based engagement campaign produced by You Are Your Media Consulting for HealthPartners (2021).