Sponsored Socials — AZURE Instagram
Managed sponsored social campaigns for dozens of clients (Audi shown here), including targeted Meta/Pinterest ad campaigns and organic social posts (visuals coordinated with in-house Art team).
Social Media Marketing
Interview Series — Designlines Instagram
Launched an ongoing web series for Designlines that highlights local design up-and-comers, from balloon floral artists (shown here) to textile innovators and more. Interviewed and shot in person, and supported by custom social campaign.
AZ Awards Campaign
Executed months-long AZ Awards marketing campaign: daily social posts, live event coverage and gala livestream, post-show socials.
Q&A — AZURE Instagram
Announced the news of 2025 RAIC Gold Medal winners with a custom Q&A post; boosting both Instagram engagement and blog click-through.
Events — AZURE Instagram
Directing traffic to Azure's Events page with periodic custom Instagram posts in collaboration with the Art team.
Tradeshow Coverage — ICFF 2024
Travelled to NYC to cover Torontonian/Canadian design at the International Contemporary Furniture Fair (ICFF 2024), highlighting local talent on the global stage.
Promotional Content — Upfeat Media
500+ promotional coupons sourced, written and published for the Reuters coupon page while employing SEO tactics and driving organic traffic. Merchants include: Nike, Samsung, Adidas, GameStop, Coach, Aldo, Club Monaco, Foot Locker etc.
Research & Copywriting — The Ottawa Hospital Art & Wellness Strategy
I contributed research and writing to this third party report for The Ottawa Hospital in 2022...
Social Media Copy — HealthPartners
In 2021 I wrote 50 social posts for facebook, twitter, YouTube and LinkedIn to support a video-based engagement campaign produced by You Are Your Media Consulting for HealthPartners...
